התחברות
התחברות
התחברות
התחברות
ההגשות וההצבעות לסבב 2023 הסתיימו
Bars from Mars
Bars from Mars is a
project that integrates self-love and environmental awareness. I was in the end
of my PhD in biotechnology engineering when the world stopped because of the
pandemic in 2020, and I realized that we should rethink our actions and be more
aware of the influence of our consumption choices in the planet. I decided to
start a project that could have a social impact using my academic knowledge. It
was when Bars from Mars was conceived.Conventional cosmetics
in bottles are made of 80-90% water. The idea is to use less water and create
highly concentrated products in bars. Just by choosing products in bars instead
of bottles, we are reducing water use and single-use plastic consumption. For
being highly concentrated, cosmetics in bars last longer than their liquid
counterparts. Therefore, one shampoo bar for example can replace until 2
bottles of shampoos, meaning 2 less plastic bottles in the world.
Bars from Mars products are vegan,
palm-oil free, natural, plastic-free and cruelty-free. Every ingredient is
carefully chosen based on their benefits and source material. This project
shows that it is possible to have beauty products with minimum impact on the
environment, without compromising quality.
Israel is the second biggest per
capita consumer of single-used plastic in the world. The annual household
consumption of disposable plastic products is 7.5 kg per person, five times
more than in the European Union (Reuters, July 2021). In 2019, Tel Aviv
was ranked third among 22 Mediterranean beaches for most plastic pollution
along coastline and according to the National Marine Waste Monitoring Report
for 2019, nearly three-quarters of the trash found in Israeli waters in the
Mediterranean and the Red Sea consists of bits of plastic bags and plastic
containers. Therefore, replacing single-used plastic bottles cosmetics for bars
will have a huge impact in the plastic waste, contributing to the
sustainability in Israel and in the world. One shampoo bar, for example, can
replace the equivalent of 2 bottles of shampoo. The packaging of bars from Mars
products are recycled paper boxes that can be decomposed in 6 months while the
decomposition time for plastic bottles is around 400 years. Therefore, only by
using one bars from Mars shampoo you are going to contribute to 2 plastic
bottles less in the world that would need 400 years each to decompose.
My aim is that bars
from Mars will become an important cosmetics brand in Israel in a middle term
and in long term in the world. Each shampoo and conditioner in bar produced by
Bars from Mars replaces the equivalent to 4 new plastic bottles in the world.
The mission of Bars from Mars is to educate people about the social impact of
changing in small habits and that it is possible choose quality products that
are also environmentally friendly.
מחכות לכן ולכם בבית | Bring them home now
אם כבר נרשמת למיס פיקס בעבר
כבר רשומה? התחברי
מייד תועברי לעמוד המתאים
מצאנו את המייל שלך במערכת
אבל חסר לנו טלפון שלך לצורכי אימות. שלחנו לך מייל באמצעותו תוכלי לעדכן את הטלפון שלך ולהכנס למערכת
(שווה לחפש גם בספאם)
