סיפור אישי:
Hi everyone, I want to share with you a very pathbreaking venture in the field of female empowerment. Already at a young age, little girls learn about the world and shape their personalities, interests and dreams, asking: what do we want to be when we grow up? Unfortunately, there is still a gender-linked perception of male and female professions, and the difference doesn't end there. Oftentimes, the media and opinion leaders in the fashion industry send an overt message that a woman should look a certain way, and thus they sanctify and promote just one model of "the perfect" woman. I recently had a conversation with an embarrassed father who told me that his young daughter has natural curls and she is very ashamed of them. Every morning she asks to "straighten her hair" and that's because all the other girls have straight hair… And the disturbing question is: Why would she feel that way? Why would her self-esteem, already in kindergarten, be distorted because society is accustomed to thinking that a particular look is most suitable? Obviously, this is just one example of many other cases that exist. Nowadays, the discourse should be very different! It should start with the smallest – and maybe not so small – things… What accompanies us all day long? Our clothes – as a means of visual self-expression. I'm sure that when you purchase clothes for your daughters, you come across very specific figures decorating their clothes – usually either a unicorn, a rainbow, or a princess. The range of colors is also very limited and especially the characters that appear on them – thin and shapely blondes with blue eyes. It is clear to us that reality is completely different – we are not characters from a movie or dolls, and there are many different models of girls and women. There is a wide spectrum of possibilities, sights, dreams, and colors. Why not teach ourselves and our daughters to accept themselves as they are and have been in every sense since childhood? And to develop a positive self-image around the fact that there are many options and that it's okay to be and look different? That's exactly what my lovely venture is all about. I invite you to register on our website and open your mind and heart to a different clothing collection from those usually seen today, and especially to allow the girls in your life to dream freely without limits!!!